WHEN AUSTRALIA LOST their first two matches of the 2023 ODI World Cup, Pat Cummins didn’t concede the team’s fate—though no one could blame him for doing so, the situation was dire. Instead, Cummins did the unthinkable. Rallying his troops, the captain led Australia to nine consecutive victories, culminating in a historic upset win over host nation India, in deeply hostile territory.
Besides reinforcing the notion that in sports, no one can ever be truly counted out, Australia’s precedent defying win immortalised Cummins in the annals of cricket history as one of the greatest captains to ever don the baggy green. Australia couldn’t have pulled off their miraculous turnaround without Cummins’ leadership and skill with both ball and bat, and his efforts won’t be forgotten anytime soon.
Cummins’ star is shining brighter than ever. Yet, it isn’t just his on-field achievements that set him apart. In sports, there are athletes who transcend the playing field, embodying not just athleticism and peak physical prowess, but also the spirit of determination, style, and innovation. Cummins is one such figure. It is fitting then that Cummins is now the face of iconic eyewear brand Carrera, as a brand ambassador. The cricketer epitomises everything Carrera stands for. Both the brand and the man dare to be different, are at the top of their respective industries, and have an unflinching commitment to excellence.
Carrera is a titan of eyewear. The brand has long been associated with cutting-edge design and unparalleled quality. With a heritage steeped in innovation, Carrera has consistently pushed boundaries, delivering pieces that strike the balance between contemporary and classic. It is precisely that ethos that makes Cummins the ideal ambassador.
For Cummins, being associated with Carrera is not merely a professional endeavour, it’s a reflection of his personal affinity for the brand. “I’m honoured to be joining the Carrera family as Brand Ambassador and I’m excited to be in partnership with a brand that not only offers exceptional quality but is a globally recognised brand with a strong heritage and outstanding style,” Cummins said. “Moreover, I feel great in my Carreras!”
Alberto Macciani, the Global Head of Home Brands and Communication for Safilo Group, which owns Carrera, is similarly excited about the partnership. “Pat has some incredible achievements in cricket, and he greatly embodies the Carrera DNA, always taking action for what he believes on and off-field,” Macciani said. “Carrera is globally recognised as one of most iconic eyewear brands with a contemporary and stylish approach, and we believe Pat Cummins demonstrates these qualities perfectly.”
As for how Cummins’ involvement with the brand will materialise, expect to see the Australian captain featuring prominently in Carrera campaigns, showcasing optical and sun collections. You can also shop a Cummins-approved Carrera selection at au.carreraworld.com. Catch a glimpse at some of the stylish eyewear included in the collection below.
CARRERA 317/S | Striped Black
Turn heads and steal the spotlight in the Carrera 317/S sunglasses. Boasting a bold double-bridge aviator silhouette, these shades embrace Carrera’s most beloved style, modernised with a fresh twist. The black acetate frame is bordered with the brand’s iconic racing stripe for a sporty flair that is unmissable.
CARRERA 316/S | Grey
Boasting a bold square silhouette, this design has been crafted with striking proportions and distinctive bevelled edges to create a sharp look for everyday wear. The transparent grey frame features a unique temple design that is detailed with a visible wire core for a true statement look. For a striking contrast, the 316/S sunglasses are paired with a vibrant grey and gold mirror lens that offers sufficient UV protection from the sun’s harmful rays and will no doubt elevate your look to new heights with its captivating colour combination.
To learn more about Carrera Eyewear and explore their latest collections, visit their website here. Stay tuned for updates on the dynamic collaboration between Carrera and Pat Cummins as they redefine the intersection of sport and style.
Don’t forget to use the code: MENSHEALTH30 for a discount.
Looking for a pair of Carrera optical frames? You can find your closest stockist here.
